Alternative Investments
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If you are the sponsor or issuer of an alternative investment, it is important that you know that self-directed retirement accounts represent a major source of capital for your endeavor. These are just a few of the ways that self-directed accounts can help your fund-raising and investment projects:

Availability

Unlike disposable income, retirement account money is sitting on the sideline as it can't be used for current discretionary expenses, and, therefore, the only decision needed by the owner is to decide how and when to allocate it to investments.

Appetite

With the recent economic downturn, more and more Americans are looking for alternatives to the stock market for their retirement savings and investment accounts. As a result alternative assets are more attractive to more Americans than ever before.

Cross-sell

If you are already approaching private investors as a source of capital, you can expend your fundraising results at no extra cost just by mentioning that you can accept your investors' retirement funds as well as their disposable income.

Value-added

By informing your clients and prospects about the opportunity to put their retirement accounts into your investment, in most cases, you'll be value-added by telling them something that they didn't think was possible. Most Americans believe they can only invest in the stock market with retirement accounts. While this is slowly changing, many are not aware that they can also invest in real estate and private equity.

 

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